Quality of Experience for IP Services

Led by: Benjamin Schwarz

Justifying QoS / QoE investment in the Credit Crunch

Session 1: Introduction to Quality Management

• The History of Quality, from Equipment monitoring, to Stream monitoring to Servicemonitoring
• Quality of Service & Quality of Experience
• Apprehending Perceptual quality & triple play

Session 2: Quality is money especially in a recession

• Identifying how ARPU relates to Quality
• Selling Quality internally
• Can IP’s “best effort” approach be compatible with demanding services like
  TVoDSL and VoIP?

Session 3: Quality Monitoring and customer support

• NOC oriented tools
• SOC oriented tools and case study from Mariner Partners
• The case for agent software on devices

Session 4: Monitoring & Benchmarking Triple-play services

• Feedback from key stake holder in French market IP-Label Newtest
• Lessons learned from four years of measuring commercial services
• Reference QoE metrics from France, the most competitive triple-play market in the world
• Operator perception Vs. end user perception

Wrap-up - final Q/A

Your Workshop Leader

Benjamin Schwarz has 20 years of international experience in consulting and in Telco & Media organisations as well as in start-ups. He spent 8 years with Orange, whom he joined in 2001. He managed technology development for Orange Labs and ran international music download then TVoDSL deployments internationally. Under his stewardship, IPTV services were launched in Spain, Poland, Mauritius and Senegal. Ben also spent time working on the UK IPTV market. He last focus at Orange was on Quality Management within Quadruple play environments.

IPTV Content Strategies

Led by: Mihai Crasneanu

Session 1: The Content Ecosystem

• Attracting New customers though an Expanded Content offering
• Understanding the content Value Chain
• Mapping the competitive landscape for content delivery – where can you add value?

Session 2: Building a Revenue Model

• Understanding Sales driver, margin generators & up sell Generators
• Variety, interactivity & community
• Potential revenue streams: content, advertising & interaction
• Clarifying the different VOD models and their role in playout
  

Session 3: Lessons from the Market

• Market Case Studies
• The role of the long tail
• Piracy and how it is influenced by playout strategies
• TV Delinearization and relinearization
  

Session 4: Negotiating Content Rights

• Content acquisition and licensing
• The role of content aggregation

Your Workshop Leader

Mihai Crasneanu is the Managing Director of Grey Juice Lab (Paris, Miami, Dubai), a VOD and IPTV content aggregation company with licensing agreements with most of the major Hollywood studios for Latin America, Europe and Middle-East, and a range of content services for telecom and cable operators. Mihai was previously the founder and CEO of Glowria, the largest white label VOD platform in Europe, and
prior to that, the VP of International Development for UOL over 7 countries in Latin America and the US.

Workshops Timing:

Registration 09.00

Lunch 12.30

Close 17.30