Platinum Sponsor
Silver Sponsors
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Anette Schaefer, Director Consumer Research, Yankee Group |
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 As director of the Broadband & Media EMEA Decision Service, Anette Schaefer manages all research and consulting. Schaefer extensively monitors consumer market developments and the competition in the media industry. She analyzes the technologies and the overall market convergence, strategies and infrastructure.
Prior to joining Yankee Group, she worked 15 years as a management consultant in the United States and Europe. Schaefer advised clients from the cable, TV, media and investment industry—such as Disney, Universal, Bertelsmann, AOL Time Warner and NBC—in market entrance strategies, business planning and marketing of new services. She also participated in the M&A of cable, telecom as well media companies and was responsible for the implementation.
Schaefer has extensive knowledge in the areas of business case development, commercial due diligence, competitive benchmarking, market research, consumer marketing strategy and the overall structure of the global media, entertainment and broadband industry.
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